The Great 'One Link' Myth and Why Your Online Life Needs a Hub

Here's a lie we've all told ourselves:

"One link is fine. People can figure it out."

Narrator: They could not figure it out.

The Myth of the Single URL

At some point, someone decided that you only need one link in your bio. And technically, that's true—most platforms only give you one slot.

But here's where things go wrong:

People treat that single link like it's the only link they can ever share. As if the entire internet must be funneled through one raw URL pointing to... what, exactly?

A homepage?

An old blog post?

A product that launched six months ago?

One link is not a strategy. It's a limitation. And you don't have to live inside that limitation.

What Actually Happens When You Share One Raw Link

Let's paint a picture.

You're a creator. You post about your new podcast episode. You say "link in bio." Your bio link goes to... your website homepage.

A follower, excited about the podcast, taps through. They land on your homepage. They see:

• A hero banner about something else entirely
• A navigation menu with six options
• No obvious podcast link in sight

Congrats—you just lost them.

Not because your content was bad. But because your one link made them work for something that should have been easy.

The Case for a Hub

What if, instead of a raw URL, your one link went to a simple page—a hub—where everything important lives?

Here's what that looks like:

• Top link: The thing you're promoting right now
• Below that: Other key destinations (shop, newsletter, socials)
• At the bottom: Anything evergreen (portfolio, about page, contact)

That's not just convenient—it's respectful. You're saying, "I value your time. Here's exactly what you need."

The Hub Isn't Just for Creators

Think hubs are only for influencers? Nope.

Freelancers: Your hub can show your services, portfolio, and calendar link.

Small businesses: Add your menu, booking system, and reviews.

Musicians: Streaming links, tour dates, merch—all in one place.

Job seekers: LinkedIn, resume PDF, portfolio, contact form.

Anyone with more than one thing to share benefits from a hub.

But Doesn't That Mean Maintaining Another Thing?

Fair concern. Here's the good news: a hub doesn't have to be complicated.

With liiiinks, you can set one up in minutes. No code. No design skills. Just drag, drop, and publish.

And once it's live, updating it takes seconds. Add a new link? 30 seconds. Remove an old one? 10 seconds. Done.

The time you save your visitors far outweighs the time you spend maintaining it.

Stop Making People Guess

Your followers want to find your stuff. They're already interested. They clicked. They're ready.

Don't make them guess where to go next.

Give them a clean, simple hub that says, "Here's everything. Pick what matters to you."

That's it. That's the whole strategy.

Ready to ditch the single-link struggle?

👉 Create your liiiinks hub and finally give your followers what they're looking for.

Part of our "Playful Reads" series. Roasting bad practices so you don't have to.