liiiinks – All your stuff, one link away

In the name of science—and procrastination—we decided to run an experiment.

The question: How many links is too many?

The method: Add links to a liiiinks page until it either broke, became unusable, or we got bored.

The results? Surprisingly enlightening. And a little chaotic.

The Hypothesis

There's a widespread belief in link-in-bio culture that more = better. More links mean more options. More options mean more clicks. More clicks mean more success.

Right?

We had our doubts. So we tested it.

The Experiment

We created a fresh liiiinks page and started adding links. Not just any links—plausible ones. The kinds of things a real creator might actually want to share:

Shop
Newsletter signup
Latest podcast episode
YouTube channel
Instagram
TikTok
Threads
Blog
Media kit
Speaking inquiries
Merch store
Patreon
Tip jar
Free download
Online course
Discord server
LinkedIn
Pinterest
Spotify playlist
Book recommendation list
Affiliate link 1
Affiliate link 2
Affiliate link 3

We hit 23 links and paused. The page was still functional. But was it usable?

What We Observed

At 5 links:

Clean. Clear. Each link had room to breathe. Easy to scan and tap. No scrolling needed on mobile.

At 10 links:

Still manageable. A little scrolling required, but logical groupings made it easy to navigate. Nothing felt cluttered yet.

At 15 links:

Starting to feel heavy. Visitors would need to scroll past several screens to see everything. Decision fatigue creeping in.

At 20+ links:

Full chaos mode. The page technically worked, but the experience felt like a digital junk drawer. Finding any specific thing required real effort.

The Turning Point

Here's what surprised us:

More links didn't mean more engagement. It meant more confusion.

When faced with 20+ choices, the natural reaction isn't to explore—it's to leave. It's called the paradox of choice, and it's very real.

Meanwhile, pages with 5–8 focused links? Clear winners. Every button felt intentional. Visitors knew exactly where to go.

What Actually Works

After our (very scientific) experiment, here's what we recommend:

Keep it focused

5–8 links is the sweet spot for most creators. Enough to cover the essentials, few enough to avoid overwhelm.

Prioritize ruthlessly

Ask yourself: "What do I most want someone to do when they visit this page?" Put that link at the top.

Group logically

If you have more than 8 links, consider using sections or text blocks to break things up visually.

Rotate instead of stack

Instead of adding a new link every week, try swapping out old ones. Keep the page fresh, not bloated.

Use analytics

With liiiinks, you can see which links actually get clicked. If a link has been sitting there for months with zero taps... maybe it doesn't need to be there.

The Verdict

Can you have too many links? Technically, no—liiiinks won't stop you.

But should you have too many links? Probably not.

A focused page builds trust. It says, "I know what matters." It respects your visitors' time. And it actually converts better.

So go ahead—audit your link-in-bio page. If you're past 10 links, ask yourself: does everything here earn its spot?

Ready to streamline?

👉 Create your liiiinks page and build something focused, clear, and actually useful.

Part of our "Playful Reads" series. We break things so you don't have to.

How Many Links Is Too Many? We Tried to Break liiiinks